Signage can be a business’s most powerful marketing tool. Because signs can be applied to both indoor and outdoor company assets, they are just as versatile as they are effective. Generally, companies will use a mixture of interior and exterior signage to capture the attention of potential clients throughout the region, while interior signage is often used to direct and assist customers who have already entered their place of business. Both of these sign strategies are extremely effective at communicating brand presence and encouraging sales growth, when used correctly. For more information about how to build or supplement a marketing campaign with signage, take a look at the four simple tips below.
Use Exterior Signage to Build Brand Presence
What good is developing a remarkable product or service if your local community and target demographic have no clue you exist? Making a splash in the market by avidly advertising your brand name, goods, and location is the first step to driving sales and building a loyal client following. Although building a name for your business in a new market can be difficult, showing your business’s unique and exciting nature using a number of different advertising mediums can be highly effective. While contemporary forms of advertising (such as internet marketing, television ads, and radio commercials) can be rather expensive, relying on traditional forms of print advertising is a great low-budget way to promote your business name.
Surprisingly, interior and exterior signage can be highly beneficial to sales in a number of ways. visible signage outside a storefront and throughout a local region is an excellent way to begin promoting your brand, business contact information, and products. Using car top signs, window decals, or exterior vinyl banners to advertise your brand either on your storefront, during a trade show, or while making house calls is an excellent way to catch the attention of the public and build a brand presence.
Interior Signage Builds Customer Loyalty
Let’s be honest; standing in a long retail line to be rung up or scouring a large warehouse in search of the product you need can be down-right annoying. Businesses across the country have realized that in order to keep customers happy, they need to make sure their in-store experience is as vibrant and as easy to maneuver as possible. As such, using interior signage such as indoor window decals and hanging vinyl banners to advertise relevant sections of the store (such as clearance and new items) or simply add an air of boldness and excitement to your building makes it easier for clients to find what they need while keeping their mind occupied with the various options they have.
Overall, sign campaigns are most successful when interior and exterior signs are used to complement one another. For the best results, consider pairing your sign campaign with other advertising mediums (such as internet marketing).