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The summer months can mean temperamental weather in much of the country, meaning sudden showers, lightning and strong winds that materialize fast and furiously. Though this can be an inconvenience for everyone trying to steer clear of a soggy afternoon, bad weather can also be bad for business. Rain can keep customers from coming out, and especially strong storms could even damage businesses with flooding, roof damage or other property damage due to flying debris. But something that business owners often forget about with the summer’s increased bad weather is its potential to damage the signage they spend time and money developing.
Of course, being a Florida-based company makes us especially familiar with bad weather and signs, so we have a few tips to help you pick the right sign for summer’s rougher weather.
Not all signs will fare as well in bad weather. For instances, sidewalk signs, unless weighted down, do pose a risk of blowing away. Vinyl signs, unless vented with wind slits, are equally risky when a storm whips up.
But wind and rain are not all there is to consider during the summer months. Direct sunlight and sweltering heat can degrade outdoor and indoor signs alike. Ensure that your signs are crafted with UV-resistant ink or risk the premature fading of your signage.
Just remember, car signs are secure and easily protected, mesh banners are built to withstand windy weather, window graphics are usually safely stuck down for good and car magnets are often hard to pry off, even by Mother Nature herself. Of course, if you are unsure of which sign might be best for your company’s needs, you should contact our outdoor and indoor sign experts. Today’s technology makes the options nearly unlimited and the durability of our signs virtually unmatched.
And one final tip: take it from us Floridians–pack an umbrella, just in case.