When running a retail shop, a restaurant, or any other type of business in an area that offers space for advertising sidewalk signs are a powerful tool. Part of everyday life that people tend to take for advantage, sidewalk signs are a staple of downtown areas. Drawing in customers who would never have noticed a business was there otherwise. Business owners have a habit of forgetting how important a sidewalk sign can be for their success, letting a huge amount of opportunity pass them by. The team at HTH Inc hates to see our customers lose out on advertising opportunities like that which is why we’ve put together this list of the top five ways to utilize a sidewalk sign.
1. Be Creative with Your Sign: Sidewalk signs are a fantastic tool to let customers know about what’s happening in your restaurant or store. Simply putting the sign outside your door saying what’s happening isn’t enough. A sidewalk sign has to grab people’s attention with its message! So be creative with it, utilize all the space available and if your sign has an EZ Erase or chalkboard insert use that too. Make it pop with bright colors, fun quotes, and drawings anything that will grab a person’s eye.
2. Location, Location, Location!: That phrase might sound like a bad business cliché but it rings true time and again. Location isn’t simply important for a business, where you set up advertising pieces like a sidewalk sign is just as important. If your sign is tucked away in a corner no will notice it; the flip side of that coin is that if its right in the middle of the path people will be frustrated with you. Sidewalk signs work best when their setup in a place where they’re out of the way but noticeable to passerby.
3. Highlighting What Makes You Different from the Competition: Sidewalk signs are a common sight in the downtown areas of cities all over. Just as you are not the only retail shop or restaurant in your sign isn’t the only one people are going to see. That’s why it’s important to use a sidewalk sign to highlight what makes you different from everyone else in town. Posting jokes or pointing out things your well known for are great ways to get people’s attention. Anytime you’re sign is different from the ten they’ve already passed potential customers are bound to notice.
These are only three of the best ways for a business to utilize a sidewalk sign; depending on the size and options there sign comes with they can do so much more. Versatility is what makes a sidewalk sign such a powerful tool. The only problem businesses should have is deciding on the best way to take advantage of that tool. Being creative, finding a great location, and highlighting what makes them special are great starting off points but there is much more potential to be tapped. The best thing any business owner can do is to make sure they are seizing every opportunity out there with their sidewalk signs!