When it comes to planning a signage campaign, it’s only natural to think about the different factors in involved. Often, the type of business you manage will be the determining factor as the what kind of signage is best for your business. As a salesperson or business owner, what kind of sign should your business use? The two most popular signage categorizations are mobile signs and stationary signs.
Mobile signs come in many different shapes and sizes, including car top signs and vehicle magnets. Mobile signs are not anchored to the ground, and are instead transported from one location to another, or transferred from one area of a business’s building to another.
Some types of mobile-friendly signs such as A-frame sidewalk signs tend to have removable decals, or feature a dry-erase surface that allows companies to change the advertisement message as needed. Unfortunately, mobile signs tend to be smaller than the average stationary sign. This trade off between size and mobility are often one of the most difficult factors for businesses to overcome, however the determining factor is often dependent on what type of business you are running. For example, a brick-and-mortar pizza shop may want a large window decal on their building to encourage passing cars to stop in for a bite. While this tactic may work for pizza shops who have already established themselves as an eat-in restaurant, a pizza place who operates primarily off of delivery business would be better suited to invest in mobile signage such as car top signs.
Technically speaking, a stationary sign is a sign that is attached to or built on a building or a piece of property. These signs may be permanently anchored to the ground, or screwed into the building’s mortar. Unfortunately, truly stationary and permanent signage can cost thousands of dollars to design and install. Thankfully, however, smaller businesses are able to transform the concept of stationary signage.
Vinyl banners, sidewalk signs, and window decals are all examples of semi-permanent signage that can double as both stationary and mobile. They can be installed in a window or outside of a brick-and-mortar building for long term use, or transported from one area of the store to another in order to fulfill different roles.
The type of signage that is best for your business will solely depend on the services and products you offer. Take the time to consider whether most of your sales are done in-house, or out in the community. Once that fundamental question is answered, your marketing team will be better able to determine what kind of stationary or mobile signage is best suited to your business model. If you have any questions about the benefits of mobile or stationary signage along the way, don’t hesitate to contact our team for more information.