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More often than not, brick-and-mortar retail stores are reliant on foot traffic to generate the majority of their sales. With revenue growth dependent on the products in your store, and your ability to generate intrigue with passing shoppers, optimizing your storefront to improve sales should be a top priority for business owners and advertising managers. Today, let’s take a look at the ways you can optimize your store with affordable signage.
Grab Customer Interest
Shoppers who’ve never visited your storefront rely on your front window displays to determine the value of what your company sells, and how relevant it is to them. Earning a potential customer’s attention requires creativity and an ability to present your products as valuable to the public. For decades, signage has been a go-to advertising medium for brick and mortar retail stores, because it is affordable, easy to install, and extremely effective. To grab interest from passing foot traffic, try using window graphics, sidewalk signs, and hanging vinyl or mesh banners. In each of these signs, be sure to clearly state what it is you sell, and why it is worth purchasing.
Whether your retail store is planning a sale on a single item, or your entire stock, advertising discounts is a must. Online stores have made shopping and comparing prices extremely easy for consumers, and studies show that 71% of shoppers believe they’ll be able to secure a better deal online than in a physical store. With digital retailers continuing to compete fiercely against physical stores, it’s important for owners of physical stores to make their competitive prices highly visible and well known in order to win the business of shoppers who may or may not look to digital retailers for their goods.
Use Directional Signage
Signs aren’t only intended to draw passing shoppers from the pavement and into your store, they’re also extremely effective for guiding interested shoppers to hot items and unique sales once they’ve begun shopping. Directional signage should be used to guide your shoppers to the clearance rack, new items, and (of course) the cash register. Grocery stores, for example, use directional signage in every aisle, allowing shoppers to easily and quickly navigate to the items they need. While adding signage to every item in your store may be a little excessive, consider using vinyl banners to highlight the areas of your store that will be most relevant to your customers.
With online retailers becoming more competitive, it’s important for brick-and-mortar sellers to optimize their storefront for sales. All too often, shops rely on their window displays to draw customer attention, without thinking about how signage can improve sales. In a study conducted by the International Sign Association, brick-and-mortar retailers learned that 50% of customers who visited their store heard of their business as a result of an on-premises sign. With statistics like that, it’s time more retailers took charge of their revenue by investing in an affordable, easy to maintain sign. If your business is ready to invest in signage, take a look at our vinyl banners, window graphics, and sidewalk signs to gather pricing information, and start brainstorming about the design you’d like to use.