In the fall of 1908, Ford’s Model T rolled onto America’s roads and the country was never the same. Today, there are over 263 million registered passenger vehicles in the U.S. It makes sense. Though public transit makes city life much easier for millions, this country is vast and, in many places, a car is a necessity to even make it to the grocery store.
We say that to preface just how much time we spend on the road, and how much reach car signs can actually have every single day your delivery vehicle or work truck makes its way across town. Low-tech, high-reach car signs may be just the advertising answer you were looking for to get your business revving up and on the road to gaining new customers.
Why Car Signs Work for Many Businesses
- Exposure: According to AAA, Americans spend an average of more than 12 full days on the road every year. That is a whole lot of time for your advertising dollar to go farther. Car signs basically do the job that a billboard or stationary outdoor sign might–but on the move. From pedestrians to commuters to passengers on buses, theoretically, anyone on the road with a window has a chance at seeing your car sign. Now, it’s your job to make sure that your car sign stands out in the crowd, but with a good design, an illuminated sign can definitely draw the eyes of those passing by with ease.
- Less Restrictive: Unlike billboards or even some sidewalk signs, car signs don’t incur continual fees to stay up, are not stuck in one stationary position, and don’t have to work around the many zoning laws that have to go into getting a billboard up. Simply put design the sign, print it and place it on the vehicle of your choice. It’s really that simple.
- Cost-Effective: With ad agencies, freelance designers and countless hours spent mulling over branding ideas, we understand that cost (both in dollars and time) is a major concern when it comes to marketing your brand. The good news is, car signs are, by far, one of the most cost-efficient methods of advertising your brand. From the simplicity of design to the ease of installation to the fact that, as stated above, there is huge potential for huge reach every day the car is on the move, you’ll be hard pressed to find a better bang for your buck.
Car signs don’t only work–they work exceedingly well in a world that continues to find itself behind the wheel and on the move. Morning and evening commutes are not going anywhere soon, so as long as there are cars on the road, there will be a built-in audience just waiting to see your message. Though this method of marketing is not as targeted as others, it still should never be underestimated based on the sheer volume of people it attracts every day.
At HTH Inc., car signs are our bread and butter. With an extensive number of styles available, all secured with maximum-strength magnets, there is a sign that’s sure to fit your company’s exact needs. Better yet, if you need a hand in designing your sign, we can help develop the eye-catching imagery you need to turn heads while on the road.