Four Steps for Choosing your Company’s First Sign

As an entrepreneur, you’ve worked hard to get your business off the ground. Now, after plenty of hard work and sweat, it’s time to invest in your company’s first-ever branded sign. Amidst your feelings of excitement and hope, you can’t help but feel a little nervous. What’s the process for picking (and designing) the right sign for your business? In today’s blog post, well give you four easy steps for picking, designing, and installing your company’s first branded sign.
Pick the Right Sign for your Business
The first step to purchasing your company’s first professional signage is deciding what kind of sign is right for your advertising goals. Businesses like retail stores and non-delivery restaurants would do best with stationary signage such as sidewalk signs and hanging banners, whereas businesses with more mobility (such as pizza delivery shops and driver’s education businesses) are often better off with signage such as car top signs or vehicle magnets.
Customize your Signage
The best thing about custom signage is that it is easily branded in any way you see fit. Once you’ve decided what kind of sign is best for your business, it’s time to decide what type of images and content you want to implement onto the sign’s face. The images you use could be anything from your company logo to a series of high-quality graphics of your newest products. The content (or wording) you choose to put on your sign could be as simple as your company name, or as complex as a well-thought out call to action.
Order Ahead of Time
Once you’ve taken the time to pick your sign type and its content, it’s time to determine how soon you will need your new advertising material. Many businesses purchase signage in preparation for a large sale, holiday, or upcoming marketing campaign; if this is your plan, purchasing your signage in advance is highly recommended. Not only does proper planning make for a better-organized sign design, it also allows you to account for the manufacturing and transit time required to get your custom sign to your door.
Once your sign reaches you, it’s time to install! The processes of installing fixed signs such as hanging banners and sidewalk signs are relatively straightforward; banners are hung through metal grommets in each corner of the sign, and sidewalk signs are easily unfolded for assembly. Be sure to place your fixed sign strategically in your store, such as a high traffic location or over unique displays. Mobile signs such as car toppers are quickly assembled and placed on the vehicle of your choice; if you have any difficulty building a window mounted car sign, you can use this video to help you. Enjoy the process of investing in signage for your company, and let us know if you have any questions along the way.