Many repair, delivery, and shuttle businesses rely on car top signs to promote their brand and product. Marketing campaigns that integrate car signs strategically into their existing marketing strategy have an increased potential of building brand rapport and increasing sales. Because making any investment is a risk, it’s important for businesses to understand why car sign advertising is effective for clientele development. To accomplish this, considering the perspective of the customer is the first step. Let’s take a look at the five reasons customers love car signs.
Customers appreciate advertisements that don’t intrude into their personal space; in fact, statistics are beginning to suggest that non-invasive forms of advertising are increasingly more likely to be accepted by consumers. Because most of us are exposed to high volumes of invasive advertisements (such as TV ads and online banners) on a daily basis, Car signs are a perfect example of non-invasive advertising; like signage, they are a low-profile advertising method that continues to be successful in various industries.
The Arrival Signal
Using your vehicle to speak for your business is not only time-efficient, it also builds brand credibility. Homeowners who schedule a service or order a meal are usually on the lookout for the company’s mobile representative. With the help of a car top sign, your customers will undoubtedly know their service has arrived, subsequently building trust in the business before their experience with the representative has even begun. For more information about how car top signs increase consumer’s trust in a brand, keep reading below.
Apartment complexes and small neighborhoods are the perfect advertising grounds for car top sign advertising. Businesses that utilize car signs know that advertising to the high volume of people in apartment homes and local neighborhoods is just as important as advertising on busy roads and highways. Using car top signs to supplement other local advertising efforts, such as store window decals or chalkboard signs is a proven way to build a loyal customer following.
A Trustworthy Business
One of the most common misconceptions about signage is the belief that it is only effective for advertising products and services. In actuality, however, signage is used for much more than just increasing revenue. Many businesses consider signage a worthwhile investment simply because it is a proven way to build brand awareness, credibility and trust. Studies show that gaining the trust of a first-time customer is the first critical step to attaining repeat customers. Essentially, building rapport with the local demographic is dependent on developing genuine brand presence by means of signage and other local advertising methods
Car signs are an excellent way to humbly promote a brand or service. Because car signs are considered “non-invasive” by most consumers, the brands they promote are likely to resonate with individuals, while working to build brand trust. Although car signs are inherently popular, developing a car sign advertising campaign is highly suggested to achieve the best results.