For small businesses who have launched in a big city like Los Angeles or New York, finding a way to advertise yourself effectively is a serious challenge. Large cities are overcrowded with billboards, car top signs, and other marketing tactics that cause tourists and residents alike to turn a blind eye to the offers they carry. As a business owner or marketing agent, figuring out how to cut through the overcrowded advertising space in big cities needs to be a top priority. We believe that by merging a signage and social media campaign, businesses can use both their physical and social presence to stand out in overcrowded markets. Here are some advertising tips to help your small business succeed in a big market. The Importance of Social Media Before we get started, there’s a few things about the marketing and advertising industry you should know. Today, the internet and it’s many social media platforms play a key role in how customers reach and view businesses. Without a developed digital presence, companies will fall behind the market rapidly. Because 67% of marketers believe that their sales are directly attributed to their internet advertising campaigns, leveraging search and social media is a must. Advertising Tips for Making your Sign Stand Out Signs like vinyl banners and sidewalk signs are integral parts of city advertising campaigns. Because they’re so popular with small and large businesses, it’s easy for a small business sign to get lost in the sea of similar ads. Here’s a few ways you can make your sign stand out in a big city: • Use A Unique Design: People process designs and colors before they digest the meaning of the words on a sign. In the city, people are in a hurry, and need information fast. For this reason, using pictures and bright colors is a great way to make it easy for passing people to know what your about. • Integrate Social into your Signs: Add your Facebook link and Twitter handle to your signage. Social media is incredibly important, and it’s becoming more and more difficult to create a successful marketing campaign without maintaining a social presence. • Follow the Internet of Things: Do you know what the Internet of Things (IoT) is? Considered the future of the tourism, hospitality, and food & beverage industries, this revolutionary technology will make unique signage more important than ever. Because big cities tend to adopt technology trends before other areas of the world, it’s worth considering getting ahead of your industry by optimizing your store for the IoT now. Although signage is considered a “traditional” advertising method, it can be used in a number of innovative ways to advertising your business both in-person and online. When creating a sign that is designed for a high-population location, be sure to spend lots of effort on the design. If building an online presence is a priority for your company (which it should be), then consider incorporating your social pages onto your signs while doing more research on the Internet of Things. If you have any questions about effective sign designs or the best material for your region, don’t hesitate to contact our office at 1-800-321-1850.