You’ve probably seen them everywhere; on top your pizza man’s car, the local electrician’s van door, and perhaps the maid service that comes in to clean your office once each week. Car signs and magnets are everywhere, spreading the name and purpose of small to medium businesses reputably as they dart from one end of town to another. One of the most cost effective types of advertising, these portable signs allow you to advertise your local business across larger distances without paying the high and recurring fees of running a television, radio, or newspaper ad. Let’s take a look at the ways car signs and magnets effectively promote your business.
Establish a Company Presence As a small or medium business, establishing a company presence in your local region is important for driving sales. Branding professionals have proven that consumers are more likely to use and recommend a brand they know and trust when the time comes to make a purchase. In compliment to that finding, we also know that building brand credibility via signage, a well-designed web-site, and other basic forms of advertising help to build brand trust and credibility among potential clients. Because car top signs allow your business name, logo, and phone number to become a common sight within your community, your business name subsequently becomes more credible simply because it is seen and known by more people.
Economical Advertising Having an advertising plan is important for any business, regardless of what kind of marketing tactics are decided upon. In most cases, the more affordable the plan is, the higher the return that can be expected. While some businesses opt into purchasing their employee’s company vehicles equipped with vinyl decals, this advertising route is unrealistic for a number of businesses. Because car top signs and car magnets are budget friendly advertising mediums that require no monthly upkeep, they make an excellent choice for small and medium businesses with a limited budget. Furthermore, their ability to be easily transferred from one vehicle to another makes them a preferred choice with businesses who rely on their employee’s to use personal vehicles during their shift.
Cover More Ground While some people believe that only small and medium businesses use car top signs and car magnets, let us assure you that even the largest corporations rely on car top signs to promote their name over large distances. Limo services, large pizza chain operations, and many service-based companies alike rely on this effective advertising medium to move their business name effectively around town. While stationary signage (such as sidewalk signs, banners, and window decals) are usually limited to one specific location, car top signs and car magnets are exposed directly to the public during traffic, while making a delivery, or simply commuting back to the office.