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Finding your Target Demographic

// Angela Higbee // October 24, 2016 //

Are you a startup trying to figure out what kind of marketing plan you need to launch and grow your new business? Right now, it’s not hard to start feeling a bit overwhelmed by the countless marketing options and advertising information that’s available. You obviously believe in your new product or you wouldn’t be here trying to learn of the best way to tell the world about it, so let’s take a moment to break-down the most effective advertising options for B2C businesses in today’s market.

Getting Your Product Out There

Obviously you want to tell the world all about your amazing new product, but how?
You need to start advertising with smaller, more focused ads. The tighter, smaller the niche that your potential customers are to start, the more traffic they will drive to you. By using Google Ad Words which show up in the search results when someone searched Google for a particular product, or by using Facebook Ads to easily segment the demographic you’re looking to reach.
For example: a company selling hiking gear would want to target people who enjoy hiking already, rather than targeting demographics that are more interested in indoor activities.
When customers come to your site you want to offer them a chance to be included in future specials, deals, and promotions by having a sign-up for your mailing list. Now a mailing list might seem old fashioned but it’s one of the best tools you’ll have in your tool box. When a customer signs up they’re giving you permission to contact them, now it doesn’t mean you should be sending out mailings every single day.

It does mean that you can use the data provided to discover who your ideal customer really is, and what they’re looking for.
If you can use the feedback you receive from your customers to create a profile of who they are and what they want, you can also use that to discover which avenues of advertising they connect with best.
You’ll want to fine tune your message to the customers as you discover who is really purchasing this, and who is spreading the word about it to their friends, families, followers. People trust that if their friends share an opinion about a product they’re being honest. This can lead people who might not have known about your product initially to check out your website or social media accounts to learn more.
After all of these you’ll be able to know who your audience is while being able to plan a distinctive campaign that will be seen by the right people. Once you’ve had time to experiment with different demographics, start to craft physical marketing assets (like car signs, banners, and window graphics) to tie your online content into a physical campaign.

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